“We’re aware that some fans are experiencing difficulties purchasing certain Pokémon products due to very high demand,” the company said in a tweet. Last year, The Pokémon Company acknowledged the Pokémon card shortage and announced it was ramping up production to address the high demand. People flooded card-grading services with so many cards from collectors hoping to strike it rich that they had to pause new submissions to work through the backlog.
Retail stores like Target took cards off their shelves, opting to sell goods online only, reportedly because frenzied shoppers created safety concerns in stores. People hoarded McDonald’s Happy Meals for special cards. Right around the Pokémon franchise’s 25th anniversary, Pokémon cards saw a major resurgence in popularity whether fueled by pandemic boredom or dreams of getting rich off your Charizard cards, Pokémon cards both new and old were selling out as soon as they hit store shelves. It’s been near impossible to get Pokémon cards over the past few years.
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